Transit advertising has grown rapidly over the years and for good reason. It is a reliable method of reaching a vast majority of people of all ages, backgrounds and net worth at a lower cost. You wouldn’t only address the riders seated in the buses, you would also address professionals and families driving, pedestrians walking nearby and all onlookers all across town.

This is why at SkillPatron, we create outdoor stickers that use your voice to spread your message seconds away from the eyes of your potential customer.

Why Use Bus Branding & Wrapping Stickers ?

• Unlike billboards, it can’t be turned off
• It reaches drivers, passengers and even pedestrians even if they’re listening to something else.
• It gets a far wider reach, due to the flexibility in how far they can travel.
• It delivers to a diverse audience.
• They’re cost-effective.

BRT Bus Advert costs for advertising on Bus Rapid Transit –  a Lagos bus-based public transport system designed to improve capacity and reliability relative to the conventional bus (danfo) system. BRT Bus advertising lets you engage with urban audiences on the move across Lagos, Nigeria since 85% of Lagos commuters prefer buses with advertising. Advertise on BRT Buses In Lagos – Bus Rears, Bus Sides, Bus Headliners & Bus Wraps.

BRT Bus Advert costs & BRT bus advertising is an effective and cost-efficient form of outdoor advertising that enables your business, product, or event to reach the urban audience.

With the right knowledge of BRT Bus Advert costs, marketers can get their messages throughout the city as buses circulate the city landscape and outlying suburban areas enabling thousands of Lagosians to view your message multiple times each day.

Including BRT Bus Advert costs into any aggressive marketing strategy for those hoping to rebrand businesses, launch new products, force new brands into the sub-consciousness of the average Lagosian as well as religious organizations planning conventions/revival programs, etc.

Requirements to include in your BRT Bus Advert costs

• Certificate of APCON vetting permit will be required except for events and related cases.
• BRT Bus Advert costs include the costs for the NAFDAC approval certificate if the product is a consumable good.
• BRT Advert artworks, images, logos, and BRT advert designs must be submitted in CorelDraw format (.cdr).

Payment terms for BRT Bus Advert costs

BRT Bus Advert costs in BRT bus advertising like other outbound forms of marketing gives your brand visibility and costs lower than other outdoor forms of advertising like billboards.

BRT Bus Advert Costs For 3rd Generation BRT Bus

BRT bus branding is easily the most affordable means of mobile advertising in Lagos, Nigeria. This channel of transit advertising has conveyed over 1,000 different campaigns monthly since inception. The BRT Bus Advert costs for Advertising your products and services on BRT BUSES in Lagos has proven to be the most effective means of BRT  outdoor advertising in Lagos because 90% of Lagos residents and visitors spend 80% of their days outdoors and mostly inside traffic.

BRT Bus Advert costs & BRT Brand Promo

Do you want to brand BRT buses in Lagos? To justify the cost of BRT adverts LAMATA stipulates a single BRT bus makes an average of 15 trips daily covering several kilometers daily and conveying over 5,000 passengers daily.

At the moment there are four kinds of BRT BUSES in Lagos and the cost of advertising on each type varies according to the number of buses you want to brand.

I would like to enlighten you on the types of BRT BUSES available in Lagos, the forms of advertising allowed on each type, and their prices.

1. BRT Bus Advert costs –  The RED LAGBUS – MAINLAND

These are the first set of BRT BUSES in Lagos. They cover virtually every major Lagos route: from Ikorodu (Inside) to Ketu to Ojota to Onipanu to Ojuelegba to Stadium Barracks to Costain to Carter Bridge down to CMS – TBS. They are also present in LEKKI Ajah. The RED Lagbus has the widest brandable space of all the three types of BRT BUSES available in Lagos.

The cost of BRT advertising on the Red BRT bus that shuttles Lagos Mainland is ₦95,000 per bus per month excluding Printing and Wrapping Cost, Printing and Wrapping Cost is ₦40,000

The total cost of advertising on a RED BRT BUS on Lagos Mainland is ₦135,000 only, for the first month, while the subsequent month is ₦95,000 Naira per bus.

This is the best price you can get for BRT advertising on a RED BRT BUS in Lagos.

2. The Green & White (Rainbow top) LAGBUS – ISLAND

These are the white BRT BUSES in Lagos. They cover virtually every major bus stop on the Lekki-Ajah expressway route: from CMS (Marina Inside) to Eko Hotel to 1004 Estate/Law school to  Lekki 1 to Ajah.

The cost of advertising on the Red BRT bus that shuttles Lagos Island (including the Lekki-Ajah expressway route) is ₦95,000 per bus per month excluding Printing and Wrapping Costs. Printing and Wrapping Cost is ₦40,000.

The total cost of advertising on a RED BRT BUS on Lagos Island (including the Lekki-Ajah expressway route)  is ₦135,000 only, for the first month, while the subsequent month is ₦95,000 per bus.

This is the best price you can get for BRT advertising on a RED BRT BUS in Lagos.

3. THE PRIMERO BLUE BUS

The Blue Primero BRT BUSES are more attractive than the RED BUSES mentioned earlier. They are more mobile and offer more passenger luxury than the RED BUSES. Their major route is the Ikorodu Road to the TBS corridor. These BUSES are commuter’s favorites because of the comfort it offers. There are two types of BRT advertising you can get on Primero Blue Bus; The Exterior BRT Branding and the Interior BRT Bus Branding. The cost of advertising on the exterior of a Blue Bus is ₦155,000 excluding VAT, LASAA, and Printing Cost. The cost of printing, wrapping, and Lasaa permit is ₦15,000.

The total cost of BRT advertising on a primero Blue Bus is ₦175,000 for the first month. Subsequent months is ₦155,000 only.

The Cost of BRT advertising on the Interior of a Blue BRT Bus in Lagos, Nigeria is ₦95,000 per bus. About the Interior BRT Bus Branding: This is the form of BRT advertising that allows the back seat of every passenger to be branded with your graphics artwork. The BRT advert space for each back seat is 1feet by 1feet.

4. LATEST BRT BUSES (Marcopolo/Ambode/Sanwoolu BRTs) – NEW

This extremely luxurious 54 average seating capacity BRT bus is fully air-conditioned and they cover almost the major routes of Lagos state. The Lagos state government hopes they are going to face out the old RED BRT BUSes very soon.  The latest 2020 BRT buses designed in Brazil by Marcopolo SCANIA, Supplied by VIRTL BRT. These BRT BUSES are set to make transportation in Lagos more comfortable and luxurious. The prices of BRT advertising on the new BRT buses are ₦250,000 (first month) and subsequent months are ₦220,000.

The cost of advertising on the brand new BRT BUS in Lagos is ₦150,000 for the interior and ₦250,000 for the exterior.

Do you want to advertise your products or services on Lagos BRT BUSES or on major Billboards across Lagos, Nigeria?

Exterior BRT Bus Advertising Branding on our Transit Network; also known as moving transit billboards.

BRT advertising provides a large number of impressions and covers the busiest BRT routes in Lagos.

Benefits & Advantages of Exterior BRT Bus Branding

• We offer BRT bus advertising solutions on the exterior body of the buses. These BRT buses navigate through the major areas of Lagos State and showcase transit adverts as “Moving Billboards” to onlookers.
• BRT ads are a highly sought-after platform that continues to attract the biggest brands.
• BRT bus advertising has a longer campaign duration than other outdoor mediums and branding a fleet of BRTs can lead to further discounts.
• The client is to provide print and content materials
• Price includes LASAA and other regulatory fees
• Price includes Printing and installation
• Campaign Protection Guarantees

Are BRT Bus Ads Better?

BRT Bus displays were once the original mobile billboard. Our posters are mounted at eye level for maximum visibility by car traffic and pedestrians. Everything is big about these posters, except the cost. If your firm is looking to make a splash with outdoor BRT advertising in the Lagos markets, call 09084999920.

BRT Bus Advertising  – A Medium of Transit Advertising

BRT Bus advertising in Lagos targets vehicular and pedestrian traffic as an ‘involuntary’ mass medium, i.e. – it cannot be turned off, tuned out, or thrown away.

Cost of Advertising On BRT Buses In Lagos, Nigeria

BRT bus branding is a phenomenon means of mobile advertising in Lagos, Nigeria. This channel of BRT advertising conveys over 1,000 different campaigns monthly since its inception. Advertising your products and services on BRT BUSES in Lagos, Nigeria has proven to be the most effective means of outdoor advertising in Lagos because 80% of Lagos residents spend 70% of their day Outdoor and mostly inside traffic.

BRT Bus Advertising In Lagos: Blazing The Trail In Outdoor Advertising.

BRT bus advertising in Lagos is winning the race to become the fastest, most effective, and economical channel for outdoor and transit advertisements in Lagos, Nigeria.

Many companies have compounded profitable benefits by leveraging this medium of outdoor advertisements since the inception of BRT Buses in Lagos in 2008. The success of this form of advertisement is traceable to the fact that a majority of Lagos residents spend the majority of their time Outdoor and mostly inside traffic.

This channel of advertising is popular among brands and conveys well over 1,000 different monthly campaigns. This article highlights in detail the different aspects of BRT transit advertising in Lagos and the enormous benefits it has in store for businesses and brands.

Is Outdoor Bus Advertising Still Relevant?

With digital advertising becoming a huge aspect of most marketing strategies, there are many who believe that the traditional means of marketing have taken a downward spiral and lost its relevance. On the contrary, some of them have stood the test of time and studies show that they will continue to thrive.

One such medium for outdoor advertising that brands still leverage is BRT bus advertising. The reason for this is obviously because they work. Whether as a car owner or a commuter in Lagos, a good number of people have been influenced to make buying decisions after engaging with bus advertising.

Here are a few stats to prove this. 

• According to Statista, out-of-home advertising ranks second on the list of advertising channels in Nigeria and has projections for massive growth within the next three years.
• BRT bus advertising in Lagos has an estimated reach of 200,000-600,000 views per week. The reason for this is because they are not constrained to a single location. They gain tractions as the buses traverse the breadth of the city through strategic routes.
• Surveys have shown that 83% of clients remember engaging with an outdoor advert before making the decision to shop. In the same way online searches can trigger engagement with a brand, outdoor advertising can also cause brand engagement.
• 61% of these consumers agreed to have seen transit bus ads within 7 days before engaging with the brand.
• A different survey conducted by Posterscope, directly connects 11% of consumer purchases from  physical shops, cinemas, restaurants and supermarkets, to the influence of out-of-home adverts.

All of these stats point to the effectiveness of  outdoor advertising and the direct impact they have on influencing the buying decision of customers that engage with a brand or business. The use of BRT bus advertising in Lagos also translates into an effective channel for outdoor advertisements.

BRT Bus Branding

Over the years, brands both big and small have taken advantage of billboards to create brand awareness and exposure. BRT bus branding takes this a step further by creating brand awareness with the use of motion billboards that circulate the city, with creative messages designed to reach thousands of people at different times of the day. This positions a brand’s visibility to both commuters inside the bus as well as motorists and pedestrians outside the bus.

The plus side to the use of BRT bus advertising in Lagos is that it exposes people to a brand’s core values overtime and provokes an emotional connection with the brand. Once this level of connection is unlocked,  it becomes a lot easier for brands to activate this group of people and convert them.

With these BRT buses plying major routes in Lagos, brands will expose their products and services to potential customers without being intrusive. Now imagine the huge impact BRT bus branding will have on your brand when people start making buying decisions based on your advertising strategy.

The Effectiveness Of BRT Bus Branding

The effectiveness of this large scale channel for advertising using BRT Buses cannot be overemphasized especially in a city like Lagos.

It has proven to be effective in influencing the buying decision of consumers who have engaged with the adverts.  In a fast-paced city like Lagos, potential customers will need several opportunities to connect with a new or existing brand before deciding to engage with the brand to make a purchase. It is common to find brands tilt in the direction of online advertisement to increase their brand visibility.

However, using BRT bus advertising in Lagos steps your visibility game up a notch. The reason this will be most effective is that they subconsciously register the message of the brand they encounter during their daily routine. This channel of advertisement has a wider reach because it is designed to break into the daily routine of your consumers and potential clients and get their attention to your products and services.

ADVANTAGES OF BRT BUS BRANDING AND ADVERTISING

BRT Bus advertising in Lagos has proven to be a reliable means of massively reaching a brand’s target audience with its brand message. The advantages of this channel of advertisement are enormous and includes:

• It has a wider Reach: It offers brands a more economical way to get their message across to a wider range of their target audience all over the city. This is done with so much ease as these BRT buses go out to meet the target audience in different locations at different times of the day. This is a more favorable contrast to the other channels that are oftentimes fixed to certain locations.
• It is non-intrusive: The non-intrusive nature of the ads placed on BRT buses gives the end customers a unique opportunity to decide whether or not to engage without interfering with their daily lives.

• It Gets The Undivided Attention Of The Target: Adverts placements on BRT buses get undivided attention from the target audience. Unlike other online and traditional channels, the target audience is not given an option to opt-out of an ad. Instead,  they have no option other than to engage these ads either consciously or subconsciously.
• It is very Cost-effective: With BRT bus branding, advertisers can create massive publicity campaigns with a much wider reach at a more affordable cost per impression.
• It provides brands with Diversity Of Audience: Placing ads on BRT buses creates an opportunity to reach out to diverse audiences. So whether the ad is targeted at men and women of various ages, or children and teenagers, the use of BRT bus advertisement in Lagos will still be effective in reaching out with a brand’s unique message.
• Boosts Conversions: One thing that comes with exposing people to become familiar with your brand through BRT bus advertising, is an increase in sales and conversions. With people constantly making shopping decisions on the move, brands increase their chances for higher conversions, when they take advantage of this channel of advertisement.
• Higher Awareness: The repetitive nature of the motion BRT bus adverts creates a higher level of brand awareness among the target audience.

Branding Strategies For BRT Bus Advertising In Lagos

When choosing a branding strategy to use for advertising on BRT buses, it is best to put a number of things into consideration such as the reach, cost, and positioning of the ads.

With BRT bus branding, advertisers have several opportunities to utilize the various components within and outside the vehicle. These options give brands a unique combination of both sound and visual channels for communicating the brand message to the target audience. Some of these channels are explored below:

• Exterior Ad Placements: Buses can be branded on either side of its exteriors including the rear. Most brands will opt for this branding strategy because it reaches out to both passengers,  motorists, and even pedestrians.
• Interior Ad Placements: This form of branding allows advertisers to utilize the internal components of the BRT bus. It includes customizing the seat panels of every passenger to communicate the brand message, customizing the hand Holders, and other panels located within the bus. The reach of ads placed on bus interiors is generally limited to only the passengers on the bus.
• Motion Ad Placements: A few buses offer brands with the option of motion ad placements especially within the bus interior. This usually comes in the form of a panel above the seats,  powered to run the advertiser’s message repeatedly. With the visual nature of this type of ad placement, passengers are more likely to have the messages stored in their memories.

BRT Bus Advert Rates – Cost of Advertising on BRT Buses

The cost of placing ads on BRT buses varies according to the type of buses you want to use for your branding.

For the purpose of BRT bus advertising in Lagos, brands can choose to place ads on any of the four types of BRT BUSES. The cost will also largely depend on the number of buses as well as the routes they ply;

1. The RED LAGBUS – MAINLAND

The red LAGBUSES were the first to be introduced into the Lagos transportation system. These buses ply practically all major routes in Lagos; ranging from Ojuelegba to Berger, to Palmgrove, to Ketu and Ojota,  to Ikorodu, to Gbagada, to Stadium Barracks to Costain to Carter Bridge down to CMS – TBS. They can also be found plying the LEKKI-Ajah axis. When it comes to BRT bus branding,  The RED Lagbus is notable for the width of its brandable space.

For a bird’s view of the BRT Bus Advert Rates for the Red Lagbus on the mainland, each of these Red BRT buses that ply the routes on the Lagos Mainland costs a monthly fee of 95,000 Naira for AD space. This, however,  does not include the cost of printing and wrapping. That incurs an additional cost of 40,000 Naira.

It is only the first month that incurs the initial cost for both ad space,  printing, and wrapping of the RED BRT BUS on Lagos Mainland. For subsequent months, this fee will exclude the cost of printing and wrapping.

2. THE LAGBUS/WHITE & GREEN-RAINBOW BRT – ISLAND 

The red LAGbus and white & green rainbow BRT – that ply the CMS/Marina via Victoria Island (VI) to Lekki and Ajah Routes in Lagos Island reaches a more upscale target audience than that of the mainland. For this reason, the monthly cost of placing ads on any of the red LAGbus and white & green rainbow BRTs – that ply the CMS/Marina via Victoria Island (VI) to Lekki and Ajah Routes in Lagos Island is slightly higher. As far as BRT Bus Advert Rates for the red LAGbus and white & green rainbow BRT – that ply the CMS/Marina via Victoria Island (VI) to Lekki and Ajah Routes in Lagos Island go; securing ad space on a BRT bus that plies major routes in the CMS/Marina via Victoria Island (VI) to Lekki and Ajah Routes in Lagos Island costs a monthly fee of 170,000 Naira for 60 days. This fee already includes the design, printing, permits, and wrapping installation of the ads.  For subsequent months, this fee will exclude the cost of printing and wrapping.

3. THE PRIMERO BLUE BUS

The Primero blue bus is a more recent addition to the fleet of  BRT BUSES in Lagos. They appear to be more attractive than the RED BUSES. Because of the extra comfort and luxury of the Primero Blue buses, they are preferred by commuters. These buses shuttle between Ikorodu and TBS.

The Primero blue bus offers brands with two options for advertisements; Ad placement on the bus exterior and Ad placement on the bus interior.

As for the BRT Bus Advert Rates for the primero BRT, the exterior ad placements cost a monthly fee of 170,000 Naira for an advertising duration of 60 days. This pricing includes the cost of printing, wrapping, campaign monitoring, VAT, and APCON & LASAA fees. However, for subsequent months advertisers will only incur the cost of Ad space. On the other hand, securing Ad space on the interior of the Primero blue bus will cost 95,000 Naira per bus.

4. LATEST BRT BUSES – NEW ( Marcopolo SCANIA)

The latest BRT buses in Lagos which were designed in Brazil by Marcopolo SCANIA,  are the delight of commuters. When compared to all the other types, this one provides a lot more comfort and luxury. It has an average seating capacity of 54, with full air condition units. These buses shuttle virtually every major route in Lagos and as such can reach different audience qualities.

Due to the reach and luxury of these new BRT buses, the cost of securing AD space is slightly higher.

When looking for BRT Bus Advert Rates, Brands can opt for the exterior ad placement spaces which cost a fee of N250,000 for an advertising duration of 60 days. This pricing includes the cost of printing, wrapping, route deployment, LASAA/APCON permits, and campaign monitoring. There are also available ad spaces on the interior which cost 150,000 Naira per month.

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Sticker Advertising on Buses & Keke NAPEPs

Do you want to grab the attention of your target audience in major Nigerian cities? Try advertising on buses and ‘Keke NAPEPs’.

If there’s one thing that adequately characterizes the roads of major cities in Nigeria, particularly Lagos; it would be the buses known as ‘Danfo’, tricycles popularly known as ‘NAPEP’ and the ” BRT Buses”. These buses run to and fro around Lagos right into the craniums and corners of the city. What better way to get your message across than pasting stickers on these buses and tricycles? This method of advertising is called transit advertising.